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Travel Guide

Seoul, the capital and largest city of South Korea, captivates visitors with its dynamic shopping districts like Myeongdong, Hongdae, Dongdaemun, Namdaemun, and Insadong. These areas brim with unique character, offering charming boutiques and delectable culinary delights. The global phenomenon of the "Korean Wave" attracts travelers from around the world who explore the city, seeking familiar backdrops from beloved K-dramas and music videos.


Serving as the capital since the Joseon Dynasty, the city boasts magnificent architectural gems like Gyeongbokgung Palace, Changdeokgung Palace and Namdaemun. Visitors can also immerse themselves in the rich cultural heritage by staying in traditional Hanok houses and experiencing the captivating artistry of the Korean tea ceremony.


Top Attractions

Suggested Itinerary

For first-time visitors to Seoul, it is recommended to allocate a 4-5 day itinerary, ensuring at least one day is dedicated to exploring the palaces of the Joseon Dynasty and traditional Hanok houses. The remaining days can be spent visiting various shopping districts or enjoying theme parks such as Lotte World and Everland.

Incheon Airport → Myeongdong Night Market
Insadong → Hanbok rental → Gyeongbokgung Palace → Bukchon Hanok Village → Changdeokgung Palace → Dongdaemun shopping
Nami Island → Gangchon Rail Bike → Alpaca World
Hongdae Shopping → Lotte World → Lotte World Tower → Starfield Coex Mall
Namdaemun Market → Incheon Airport

If there is additional time, consider arranging a day trip to the surrounding areas. Among them, Nami Island stands out with its picturesque scenery and remains a popular choice. Visitors can also experience the Gangchon Rail Bike or visit attractions like Sheep Ranch World and Legoland along the way.

Best Areas to Stay in Seoul

Seoul boasts a convenient railway network, and we particularly recommend staying in hotels located in Myeongdong, Hongdae or Insadong. These locations offer easy access to shopping, dining and convenient subway rides to city attractions. Additionally, Hongdae is well-connected to the airport express line for added convenience.

    Myeongdong   ✓ transport hub / shopping area

     Stanford Hotel Myeongdong

     Henn-na Hotel Myeongdong

    Hongdae   ✓ transport hub / shopping area

     L7 Hongdae by LOTTE

     Mercure Ambassador Hongdae

    Insadong   ✓ transport hub / shopping area

     N285 Hotel Insadong

     Moxy Seoul Insadong

L7 弘大飯店 2.jpg

More South Korea Guides

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